There are more opportunities than ever before to quickly rank negative or slanderous results. If you don’t protect yourself, someone can easily post a comment, make a video, create a blog post, file a complaint, promote your competition, develop a hate site and more. Or even worse, an angry employee will leave the company with revenge on their mind and reek havoc with to yours. Managing your online reputation isn’t shameless promotion, it’s a means of defense and best practice.
Your online reputation can be seen in a number of ways. Whether you’re seeking employment, selling a product, looking for an investor or trying to score a date, someone is going to turn to a search engine to learn more about you. The most common groups are: Consumers, Business partners, Stock holders, Marketers, Journalists, Prospective employers, Co-workers, Personal contacts.
The results of a negative online reputation may be as subtle as a user clicking on a competitor’s search result instead of yours or as damaging as an industry-wide boycott of your products and/or services. Besides the obvious financial implications of having a company’s credibility called into question, there are potential legal ramifications that could dominate your time and cripple your financial sustainability, as well. This will often cement trusted news and legal results in the top search rankings so that even if a case is dismissed or resolved, you’ll be living with the consequences for years to come. Things like, determining who is responsible for the negative reputation, if you’ll have to reposition or remove certain employees or dealing with potential losses in workforce, add further monetary, morale and growth consequences.